London Books – Edward Jago

– In this post I introduce my alter-ego Edward Jago for the very first time…

Aloha fellow lit fiends, my name’s Edward Jago and I’m Europe’s number 1 Lit Fiend. Well fiends – you know how it is – you go to a bookshop looking for some groovy underground literature to illuminate the long evenings when you decide to give your local boozer a swerve and much to your chagrin Dave the owner has got nothing to suit your peculiarly esoteric and sordid tastes. What the fuck are you going to do? If you don’t get your hands on some quality literature you’ll likely to go stark raving bonkers! You implore Dave to sort things out, but he just shrugs his shoulders and makes another cup of tea.


– Got the latest Ridgwell? he suggests laconically.

You look at Dave like his head has just sprouted a hundred new noses. – Are you on drugs – I’ve read every single publication under that mother’s name.

– Even A Child of the Jago?


– Paid top dollar for a limited editon signed copy – even changed my surname by deed poll in recognition of how much I adore that incredible book. The slim tome is like a bible to me.

– Be patient Jago – the King of the Undergound is sure to have something else out soon.

– Be patient? – don’t test me Dave, you and I both know it could be months before anyone gets their hands on another Ridgwell classic.

Dave eyes narrowed to mere slits – There is one place that could satisfy all your lit fiends needs and strange reading desires.

– There is?


– Heard of London Books?

– Never

– Then you’re in luck fiend

– Give me the low down


LONDON BOOKS is an independent publisher which aims to bring old and new fiction together in a tradition that is original in its subject matter, style and social concerns. They believe that the marginalised fiction of the past can be as relevant and exciting today as when it was first published, and their classic reprints reflect the language and politics of tougher eras, while their new fiction focus’s on emerging authors with something to say and a novel way of getting their messages across.

– Holy Mary Mother of God!

-What ya waiting for, every book on the site is lit fiend gold dust – Curtis, Kersch, Westerby, Knight, King and bundles more – so get maxing those credit cards – how many d’ya want?

‘I want all of them – every single fucking one – ah God all my Christmas’s have come at once!


So fiends – there you have it – London Books – go there right now and start ordering a plenty or continue to read shitty books by dull authors that make you depressed.

Word on thee old lit vine is that London Books will shortly re-issue A Child of the Jago by Arthur Morrisson – yes that’s right the lost East London classic that inspired Ridgwell’s latest collection of poetry and where he nicked his title from.

Edward Jago

Edinburgh May 2014

Ah fuck it – here ya go milk race freaks: